Our Story
We Believe The Best
Mithai Comes From People
Not factories. Not franchises. From the legendary local sweet makers who have spent decades perfecting a single recipe.
Our Mission
Preserving India's
Sweet Heritage
India has thousands of local mithaiwala shops — each with a unique recipe, a unique story, and a tradition that goes back generations. Most of them are invisible to the world outside their neighbourhood.
We started Mithai to change that. To travel across India, find these extraordinary makers, and bring their sweets directly to you. No middlemen. No preservatives. No compromise on authenticity.
Every order you place supports a family business and helps preserve a centuries-old tradition.
50+
Artisan Partners
200+
Authentic Sweets
15+
Cities Covered
10K+
Happy Customers
What We Stand For
Our Values
No Middlemen
We source directly from artisans. Every rupee you spend goes to the maker, not to distributors or retailers.
Supporting Families
Most of our artisan partners are family businesses. Your order helps sustain a tradition and a livelihood.
Regional Authenticity
We travel to every city to find the most authentic local makers. No imitations. No compromises.
Quality Verified
Every artisan goes through our verification process. We taste, inspect and certify before listing.
Made With Love
Every sweet is made by hand with genuine passion. You can taste the difference.
Pan India Reach
From Kolkata to Tirunelveli, we bring regional specialties to every corner of the country.
The Team
People Behind Mithai
Our team — out in the field, tasting, discovering, building trust with artisans across India.
Arjun Mehta
Founder & CEO
Former food journalist who spent 3 years travelling India documenting local sweet makers.
Priya Nair
Head of Artisan Relations
Works directly with artisans to ensure quality, freshness and fair pricing.
Karan Desai
Head of Logistics
Built our temperature-controlled delivery network to ensure sweets arrive fresh.
Ready to Taste Authentic India?
Explore our collection of handcrafted regional sweets.
Explore Collection